Queen Sirikit National Convention Center (QSNCC) opens a communication channel on digital media. all platforms Supports all usage behaviors of the ‘B2B – B2C’ target group, both Thai and foreign. provide seamless access to information and services Ready to respond to all needs quickly. and effective to become “The best of platform events”
Suthichai Bunditworaphum, Deputy Managing Director of N.C.C. Management and Development Co., Ltd., revealed that “From the goal that the Queen Sirikit Center will be more than a convention center that can accommodate all kinds of events. styles and all lifestyles. Therefore, modern and effective communication channels Therefore, it is an important issue that we would like to develop further. in order to reach as many target groups as B2B and B2C. In each platform, we have in-site digging into the needs and behaviors of the target audience, both the organizers. exhibitor and service users To facilitate access to information seamlessly. ready to create a new and impressive experience for users.”
‘Website’ focuses on communicating with event organizers and visitors from Thailand and abroad. through the presentation of insights of the area monthly activity and facilities in many languages, including Thai, English and Chinese, and plans to develop into Korean and Japanese to support the expansion of new customer base And respond to the use of customers of all nationalities and languages, ready to develop the website to be able to display more virtual reality in the form of a ‘Virtual Tour’ that allows the organizers as well as visitors can access the center area Sirikit in various angles as if in a real place and use the information to help make a decision to reserve an event space and able to plan a trip in advance
while ‘WeChat’ focuses on communicating with the Chinese target audience. through the use of popular social media platforms and reaching mainstream customers in China by presenting information and movements of Thailand Along with information and activities occurring in the center, ‘LINE Official Account’ focuses on lifestyle activities. and offer promotions To meet the concept of BALM (Bangkok Active Lifestyle Mall) and allow the target group to participate in activities and receive benefits from using the service at the Queen Sirikit Center
‘Facebook Fan Page’ presents information, news and movements of various activities. Let the followers know thoroughly By communicating in both Thai and English, ‘Instagram’ focuses on presenting the beauty of the space and the atmosphere of the event through pictures. and a space to share experiences and tell about the impression received from the Queen Sirikit Center
‘Twitter’ focuses on presenting event highlights and interesting news updates in real time.
The opening of communication channels on digital media to all platforms of the Queen Sirikit Center is to serve users from all groups from all over the world. ready to be ‘The best of platform events’
