While Thailand’s doors remain mostly shut to international tourists, Thailand’s domestic travel wanderlust has turned Khao Lak into an Instagram hero. In the first 2 months of this year, according to research by consulting group C9 Hotelworks’ new Khao Lak Hotel Market Update occupancies soared above 80%.
With the Covid-19 lockdowns, occupancy plunged in April and May, but as domestic travel re-started mid-year on the back of government-initiated ‘We Travel Together ‘incentive, the destination has slowly but surely gained traction from both fly and drive-in Thai markets.
Khao Lak’s surf scene has become a national social-media sensation with Pakarang Beach and Memories Beach Bar the epicentre of a photo tourism movement – bolstered further by Instagram favorite hotels, Michelin Guide Southern-Thai restaurants, and the rediscovery of Takua Pa Old Town.
Over the past five…
