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Q&A: the promotion and sale of pharmaceuticals and medical devices in Thailand

Advertising and promotion

Regulation

Summarise the rules relating to advertising and promotion of medicinal products and medical devices, explaining when the provision of information will be treated as promotional. Do special rules apply to online advertising?

All advertisements for medicinal products and medical devices are required to be approved by the relevant division of the Thailand Food and Drug Administration (TFDA). The definition of advertisement is broad and covers any actions done to the public for commercial purposes. However, the provision of general information regarding the business operators should not be considered an advertisement of a medicinal product or a medical device.

There are strict rules on the advertisements and promotional activities of medicinal products and medical devices. For example, the advertisement must not be overstated, the advertisement of a…

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