PwC Thailand encourages businesses to responsibly use AI

“It’s critical that every business has a framework for using AI ethically and responsibly. A good framework is divided into three parts starting with controlling adoption, design, procurement, or development of AI models, to ensure data is correct. This is followed by model validation to determine the criteria for assessing risks of the AI model. Finally, AI model management is needed to present results from the analysis before being used,” Vilaiporn said. 

Organisations need to set clear guidelines around mitigating and identifying biased data and human bias, upskilling teams, the use of machine learning models, as well as setting criteria to assess potential risks. This will help prevent misunderstandings, improve data interpretation, and tackle cyber threats and privacy concerns.