Push “Hua Hin-Cha-am” Wellness Sandbox to revive the economy.
After the Covid-19 outbreak It’s been going on for over 2 years now and there’s no sign that it will end at any point. So most people can turn their eyes to coexistence with COVID. instead of making the covid disappear more The importance of living with COVID is health and safety make thailand that is a tourist country And there are selling points for health tourism (Wellness Tourism) and medical tourism (Medical Tourism) to meet the needs of the world during the era of Covid-19.
The government therefore has a policy to promote health tourism or Thailand Wellness Sandbox proposed by the Tourism Authority of Thailand (TAT), which will use the area of Hua Hin and Amphoe Hua Hin. .Cha-am is the pilot area of the project. Along with the development of tourism on the western coast under the Thailand Riviera project, which will help promote tourism to increase economic value. and continue to expand to other regions in the region
Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT) revealed that the master plan under the 20-year national strategic plan on tourism issues (2018-2037) with the goal of promoting health and beauty tourism and Thai traditional medicine in 3 areas: 1. Revenue growth rate 2018-2022, an increase of approximately 5% 2. Thai health tourism revenue by Global Wellness Institute 2018-2022 ranked 12th and 3. The number of health tourism establishments receiving tourism standards in 2018-2022 increased by 5%. In 2019, the global economic value caused by health promotion tourism is at 4.8 trillion US dollars or about 152.8 trillion baht, which has an average growth rate of 6.4% per year for 10 consecutive years Top 20 Health Tourism and 7 of the Top 10 Destinations in the Asia-Pacific Travel Market 2017
“Travel expenses of foreign tourists Estimated travel expenses and purchasing health products Divided into health service costs 1,752.92 baht, purchase of health products 1,523.57, total spending about 3,276.49 baht per person per trip. The main target markets are Vietnam, Laos, Cambodia, Singapore, India, Korea, Hong Kong, China, Japan, Taiwan, France, Belgium, Netherlands, Russia, Czech, Slovakia, Ukraine, Germany, Switzerland, Austria, Spain, Israel, Sweden, Norway, Denmark, Finland, United Kingdom. United Arab Emirates, Kuwait, Qatar, Oman, Bahrain, United States and Canada,” Yuthasak said.
The details of the action plan Mr. Yuthasak stated that creating a new health tourism destination by adjusting the image of Hua Hin and Cha-am to be the new health tourism destination of Thailand Through the emphasis on branding of tourist attractions, which TAT will publicize Hua Hin and Cha-am. to be a world-class tourist destination along with the development of tourism on the western coast Under the Thailand Riviera project through the presentation of products and health tourism services including enhancing the tourism experience that are more valuable to tourists than providing services with international standards and indicates the identity of Thainess as well The goal of the project to promote health tourism is Increasing the value of tourists’ spending From the experience of traveling in the Hua Hin and Cha-am areas from a value of approximately 613 million baht, plus an additional 10%
“TAT plans marketing promotion projects such as joining hands with tour operators. Organize promotional activities Developing health tourism routes in Hua Hin and Cha-Am areas for sale to foreign tourists Work with sales representatives to develop products and services. To be standardized and accepted internationally Organize public relations activities to create awareness of health products and services to stimulate travel in the target area Organize promotional activities together with potential partners in the targeted areas,” said the Governor of TAT.
Mr. Krot Rojanasathien, Board of the Thai Chamber of Commerce and President of the Thai Spa Association As the chairman of the private sector of the Hua Hin Recharge project, said that back to the private sector have to prepare and is ready to serve foreign tourists health tourism group Since the government has the Thailand Riviera project in the past 10 years. making the potential of the current area Especially in the supply side is the establishment. the whole hotel tourist attraction or other service sources Must have international standards to emphasize public health safety Especially when the COVID-19 outbreak This makes public health measures increasingly important. which the private sector in the area has developed itself To prepare to support and provide services that can meet these health tourism needs is quite ready. Because this group of foreign tourists is a high quality group. need a special tour and the area of
special travel so that tourism can open up new experiences with safety
“Ready for supply-side right now. The private sector, we are ready. Since the government has the Thailand Riviera project, when there is a policy to promote health tourism Entrepreneurs can respond immediately. The target group that must be emphasized in the most important way is Health tourists that if we can accept this group of tourists will be a large group in the proportion of foreign tourists around the world The covids will be a catalyst for these groups of people to be more interested in traveling to take care of their health. Thailand offers a range of wellness services for every element of health, such as spa massages to relax the mind and body. Thailand is considered to be a country that has a very strong point in spa massage and Thai traditional services. Healthy food that responds to both good taste. and useful including the environment that if we can take good care of the environment will meet the needs of this group of tourists a lot because this group will consider If the environment is not maintained well enough The impact will be passed on to their own health. This is considered very important as well,” said Mr. Kradit.
Mr Acid said Health tourists or wellness tourism are groups that want to take care and prevent health. not to cause illness It is different from the medical tourism group, or medical tourism, which is a group of sick tourists. need medical treatment in that country therefore traveled to travel along with But the Wellness Tourism group will be the group that needs protection. which is a very big market in the world Especially when the Covid-19 outbreak subsides, this group of tourists will be an important market group in Thailand. And will be snatched from all countries that are travel destinations around the world as well. The target countries of the Wellness Tourism group will be countries in Europe and the United States, which are interesting targets. including the area of Hua Hin will have a special There is a group of elderly people who are very popular to travel. especially the Scandinavians found that there are many immigrants living in the Hua Hin area because the elderly service system of Thailand considered very famous and is at the top In the ranking of countries that can take good care of the elderly
Pilot “Wellness Sandbox” in Hua Hin and Cha-am Districts Therefore, it is another model that will revive the Thai economy in this era.
