Prudential Life Assurance (Thailand) achieved a record-breaking first quarter in 2023, with the highest weighted first-year premiums in the company’s history, propelling it into the top six insurance providers in the country.
During the first three months, the firm’s weighted first-year premiums grew by 36% year-on-year, surpassing the market growth of 17% and raising its market share from 5.7% in the same period of 2022 to 6.7%. Prudential Thailand’s success was evident across various distribution channels, achieving the top position in digital, third in bancassurance, and fourth in telemarketing as of March 2023.
Chief executive Bundit Jiamanukoonkit attributed the impressive growth to a 28% increase in bancassurance, a staggering 1,366% in digital, 73% in the agency, and 21% in telemarketing. He said…
“The operational performance demonstrates the…
