Product launches set to pick up

Manufacturers of fast-moving consumer goods are ramping up marketing and advertising campaigns as they feel optimistic that the 800-900 billion baht industry will start recovering in the third quarter of this year, boosted by vaccine rollouts across the country.

“By the end of this month, we expect to see a significant rise in ad spend and the momentum is expected to continue through the second half of this year,” Pawat Ruangdejworachai, president of Media Intelligence Group said, adding that the market will see more marketing campaigns and launches of innovative products, which were delayed from last year to the first half of this year.

In addition to general items like shampoo, soap and snacks, product…