LGBTQ+ campaigners take aim at ‘rainbow washing’
LGBTQ+ rights campaigners have criticised businesses for cashing in on products promoted during Pride Month while failing to support the call for equal rights.
Nikki Phinyapincha, founder of TransTalents Consulting Group, told the Bangkok Post that Pride Month, held in June, has been incorporated into companies’ marketing strategies in a move she calls “rainbow washing”.
Businesses use rainbow flags, logos and social media hashtags to promote their goods, she said, adding some have even produced special Pride Month edition goods…
