Prasert Vijitpawan joins Leo Burnett Thailand as chief creative officer

Thailand–Advertising agency Leo Burnett has appointed Prasert Vijitpawan as the new chief creative officer in Thailand. 

In his new role, Vijitpawan will work with major clients, including Nescafé, McDonald’s, First Choice, Samsung, Suntory’s Brands, Lotus’s, Kubota, and Visa. 

Vijitpawan is known as an exceptional creative who has received numerous awards from prestigious award-giving bodies such as Cannes Lions, D&AD, Clio, New York Festivals, The One Show to Spikes Asia, ADFEST, and many more. 

During his first tenure with Publicis Groupe, he spent five years at Saatchi & Saatchi Thailand and left in 2011. Prior to his appointment at Leo Burnett, Vijitpawan spent 13 years at Ogilvy Thailand, where he amassed a number of awards and accolades. 

Speaking on the appointment, Thipayachand Hasdin, CEO at Leo Burnett Thailand, said, “Prasert’s appointment signifies a pivotal moment for Leo Burnett Thailand. Being among Thailand’s foremost creative talents, his presence underscores our dedication to creating impactful and culturally resonant brand narratives rooted in a deep understanding of human behaviour. With Prasert on board, we’re poised to embark on a thrilling new chapter.” 

Ajay Thrivikraman, chief creative officer at Publicis Groupe Southeast Asia, also stated, “Leo Burnett Thailand, with its world-class talent, is renowned globally for its memorably great creative work that makes Thai advertising unique. We believe that Prasert has the calibre and capability to lead this agency into the future.” 

Meanwhile, commenting on his new role, Vijitpawan remarked, “Leo Burnett Thailand is one of the outstanding stars in the Leo Burnett global network, so it is a huge honour to be part of the team again. I have long admired the audacious bravery of Leo Burnett’s work, its visionary clients, and our shared belief that creativity has the power to transform human behaviour.”