PPRP touts culture, BJT eyes volunteers

The Palang Pracharath Party (PPRP) has pledged to intensify the promotion of soft power as another key driver of the economy if the party wins the general election.

Charnkrit Dejwithak, a spokesman for the party’s election strategy committee, said the Songkran festival, which attracts hordes of foreign tourists to Thailand, demonstrates the importance of a soft power development policy.

However, the country’s soft power initiatives still lack support, he said, adding the PPRP, if elected into government, will move ahead with measures to promote them through the Pracharath fund.

He said Thai cultural products to be promoted include Thai kickboxing, Thai fabrics, performing arts, films and festivals, which have great potential to enhance the country’s competitiveness and generate revenue.

With the election less than a month away, Mr Charnkrit said the party is…