The Palang Pracharath Party (PPRP) has pledged to enhance the promotion of soft power as a key driver of the economy if the party is victorious in the upcoming General Election.
Charnkrit Dejwithak, a spokesperson for the party’s election strategy committee, highlighted the significance of a soft power development policy through the example of the Songkran Festival, which draws numerous foreign tourists to Thailand. However, he noted that the country’s soft power initiatives still need greater support. The PPRP aims to further promote these initiatives through the Pracharath fund if elected.
Dejwithak identified Thai cultural products such as Thai kickboxing, fabrics, performing arts, films, and festivals as having the substantial potential to boost the nation’s competitiveness and generate revenue. With the election approaching in less than a month, the party is preparing…
