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Tuesday, May 14, 2024

Pop Mart taps into art, toy culture

Mr Moon said Pop Mart intends to establish up to 20 retail outlets and pop-up shops in Thailand over the next five years.

Pop Mart, a character-based entertainment company known for its mystery blind boxes, has ventured into the Thai market to tap the thriving art and toy culture.

Justin Moon, president of Pop Mart International, said the company recently opened its first store in Thailand, spanning 169 square metres at CentralWorld mall.

The company is a joint venture between Pop Mart from China and Minor Lifestyle, a unit under Minor International Plc, one of the world’s largest hospitality, restaurant and lifestyle…

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