Playing with your crew

Since 1933, the Lacoste polo shirt has transcended generations. In a new global campaign, the iconic polo is worn by seven brand ambassadors photographed with their entourage in five cities by seven photographers.

They express what’s important for them in the “We Play Collective” campaign, which was unveiled in Thailand on the occasion of the launch of the online store, Lacoste.co.th.

American rapper A$AP Nast defines his collective as the people he makes the most of life with, and he is seen enjoying a good time with his crew in Los Angeles.

A native of Hawaii, Evan Mock says his collective is his close family. The actor, model and surfer is joined by his siblings in the photo shoot in New York City.

Peggy Gou.

Likewise, South Korean fashion designer and Berlin resident Peggy Gou points to family and close friends as her…