Kittichet Sathitnoppachai (left), a marketing executive of The Pizza Company, and Mr Panusak, at the launch of ‘The Pizza Company Signature’ on Tuesday.
The Pizza Company, owned by SET-listed Minor Food Group, is revamping its brand and restaurant concept to cope with the potential impact of the new Covid-19 variant and sustain its sales growth.
The company launched “The Pizza Company Signature” to create a new dining experience, both in terms of the restaurant design, logo and new menu lines that are described as more premium than before, while being enticing enough to reach more teenagers.
The inaugural and flagship branch under The Pizza Company Signature was officially opened on Tuesday at the company’s Seacon Square Srinakarin branch.
“This marks a major change in the 21 years of the brand’s…
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