Weeks before he strutted across Pride Week as a stylish ally with a gigawatt smile, he was little known outside political circles.
Today, four weeks after Pita Limjaroenrat defeated the old guard with an uncompromising message of change, he has become not only the vessel for Thailand’s hopes, but a new media superstar.
Almost as stunning as the outcome of May’s election has been the speed at which a cult of personality has risen around Pita. Online and off, passionate fans obsess over his face beaming in every direction from the television and the front page to TikTok.
Pita-mania is running wild, and it may be an understatement to say the 42-year-old political novice is enjoying an unusual level of attention and enthusiasm.
@janjar702 อย่างเท่ห์ๆๆๆๆๆ #พิธา #พิธาลิ้มเจริญรัตน์
