Pickle, the Influencer Marketing Platform application, a place to connect brands and influencers sincerely. Development work from Rabbit’s Tale Recently, a feature has been updated. With the addition of the TikTok platform as another option to create campaigns for brands.
Allows influencers on the TikTok platform to apply to work with interested brands in response to the trending TikTok trend. with complete support tools Make it easy for brands and influencers to collaborate from start to finish within a single app.
“After rebranding to Rabbit’s Tale as an Experience Agency, we remain committed to bringing creativity to the data. and technology to solve problems promote work and provide a good experience for customers
Pickle is one of the works that arise from the intention of solving pain points for brands and influencers to work together easily. And meeting the needs of each other, we chose Instagram as the first platform. Because it is the platform with the most influencer marketing.” Sunat Thanasarnaksorn, Chief Executive Officer Rabbit’s Tale Discuss the origin of the creation of Pickle.
“After launching Pickle service, it has been well received by both brands and influencers. Until a total of influencers have applied to join the brand campaign more than 120,000 times over the past 12 months. In order to respond to the trend of influencer marketing that continues to grow and expand Pickle to meet more comprehensive needs. Today we’re adding TikTok, the trending platform today. into another choice for marketers and brands in the campaign.”
Rungroj Tancharoen, Head of Rabbit X, Co-founder of Rabbit’s Tale Discuss the trend and popularity of TikTok over the past few years.
In the past, TikTok has grown rapidly into a platform that marketers must pay attention to. Currently, there are more than 1 billion users worldwide. For users in Thailand only over the age of 18, there are up to 35.8 million people, accounting for 63.6% of the country’s population aged 18 years and over.
“The TikTok platform is becoming very popular. especially in the new generation With a short video format that is fun, easy to understand, responds to consumer behavior We see that using influencers on TikTok is quite effective. At present, brands are increasingly turning to influencer marketing on TikTok.
In two years, analysts predicted that influencer marketing spending on TikTok could surpass YouTube, second only to Instagram, which is why Pickle chose to take TikTok. The next platform to help brands run their influencer marketing campaigns.” glorious say
As for the newly added TikTok platform, Pickle accepts all influencers, be it Nano Micro or Macro, with a total of 5,000 followers or more. Influencers can also choose specific interests. This will increase their chances of matching with the brands they want to work with. While brands can choose influencers that are aligned with their target audience. In addition, Pickle is pushing influencers to produce more quality pieces. By increasing the visibility of influencers who stand out in each category.
“Pickle remains committed to helping brands find influencers, find the right KOLs, and respond to campaigns even more with the Influencer Analysis feature that shows the insights of influencers such as Active Followers, average engagement, and previous reviews on Pickle to help reduce the workflow for brands to analyze. and make choices easier and faster Brands can also talk to influencers, manage campaigns, track results in real-time, and analyze campaign results through the Campaign Analysis feature, all in one app.” glorious say more
Pickle is currently open to brands and influencers to use all features. in full for free Those who are interested can follow more details at https://www.pickle.co.th