Piaget is perfect in party season

Redefined as the Maison of Extraleganza, Piaget is ready for the New Year countdown with its holiday campaign featuring illustrations by Yukiko Noritake.

The maison previously collaborated with the Paris-based artist for the summer series portraying members of the Piaget Society taking a vacation on the Côte d’Azur.

Noritake whimsically incorporated iconic watches and jewellery in the narrative, such as by imagining Possession rings as swim rings and Limelight high jewellery cuff watch as a cliff in the French Riviera.

In the new campaign, a rose gold version with a diamond-set Palace Décor bracelet shimmers in a depiction of a ski resort while the Possession ring is reimagined as a gondola lift carrying skiers and their pooch.

In her winter story, Piaget Polo models are used for paragliding in the snow-covered valleys of La…