Phuket’s branded residences supply tops USD2.3 Billion

Phuket has seen an unprecedented onslaught of overseas buyers transform the island into the largest leisure-branded residential real estate market in the world. The current supply of branded properties has now eclipsed a staggering USD2.3 billion and is expected to grow further according to new data from hospitality consulting group C9 Hotelworks.

One of the most compelling storylines of Phuket’s economic shift from a tourism-dependent economy into a property giant is the blurring of lines between hospitality and real estate. A key example is Phuket’s largest developer, Laguna Phuket, which has undergone a massive change in focus from hotels to branded real estate.

Earlier this year Singaporean tourism icon KP Ho’s Banyan Group announced that an adjacent land bank to their Laguna Phuket integrated resort would be developed…