Phuket kicks off Thailand’s tourism recovery with a focus on sport

A dynamic virtual event – ‘SMASH IT’- held on 9^th November has revealed that Phuket is playing a leading role in Thailand’s tourism recovery by using major sporting events and outdoor activities to attract international visitors.

The virtual event heard from key players in Phuket’s sports tourism sector, including organisers, operators, hoteliers and more. Co-hosted by C9 Hotelworks, Delivering Asia Communications and Laguna Phuket, the session heard how this exciting sector is set to surge in the coming months and years, as visitors seek healthier ways to live.  

Sports tourism has played a major role in putting Phuket on the global map, with major annual events such as the Laguna Phuket Marathon and Laguna Phuket Triathlon. But while COVID-19 dealt a severe blow to the travel industry, sport is providing an opportunity for the island to fight back.

The…