Photo courtesy of Pattaya News
The leader of the Pheu Thai Party addressed the audience on the Soft Power: The Great Challenger during the Thailand 2024 Beyond Red Ocean seminar organised by Prachachat, a newspaper publisher, on November 15.
The term soft power has been making rounds in Thailand recently, defined by the Thai government as an influential power that assimilates new cultures through societal trends. This phenomenon is exemplified by the continuous high demand for Apple’s iPhone, despite its annual price increase, driven by consumer peer influence, brand recognition, and loyalty.
According to Pheu Thai Party leader Paetongtarn Shinawatra, one of the significant challenges for the Thai government is minimising the cost of soft power, thereby paving the way for local opportunities and economic growth.
Paetongtarn underlines three fundamental…
