Pataya Food Group (PFG), the producer of Nautilus canned seafood, has diversified into non-canned foods such as fruit and vegetables in an effort to balance risk and sustain long-term growth.
According to chief executive Wichai Karanapakorn, the company established the Mont Shamau organic farm on a 70-rai plot in Rayong province where it has planted a variety of fruit including durian and mangosteen as well as salad vegetables which it has been supplying to restaurants, hotels and supermarkets locally, mainly through business-to-business (B2B) channels, for several years.
Following the successful B2B sales, PFG now…
