From the 1930s, Rolex founder Hans Wilsdorf began sending his Oyster Perpetual watches to the most extreme locations, supporting explorers who ventured into the unknown. As the 21st century unfolds, exploration for pure discovery has given way to exploration as a means to preserve the natural world.
Accordingly, Perpetual is more than a word on the dial of Rolex watches, as it encompasses Wilsdorf’s vision to help build a sustainable planet.
Through its Perpetual Planet initiative, Rolex has joined forces with key individuals and organisations to assist them finding solutions to the Earth’s environmental challenges. So far, the initiative embraces National Geographic, the Rolex Awards for Enterprise and Mission…
