Penetrating the Gen Z consumer market for business growth in 2021

Gen Z consumers or those aged 9-24 years are a demanding customer segment. And will have higher purchasing power in the next few years

Because it grew up in an era where technology is ready Including smartphones, the Internet and social media This results in a high level of individuality and digital understanding. Causing brands to prepare for marketing especially for this genre

The following topics will help brands easily create marketing strategies that target Gen Z consumers.

Set Value & Mission

In order to target Gen Z, it is important that brands define values ​​and missions (Value & Mission) because this consumer group believes that ‘The selected products and services reflect their identity’

A brand value may be a product that is believed to make people happier. Reduce inequality in society Or increase gender equality Therefore, the mission of determining what our brands are for will help connect with these consumers.

Transparency and social responsibility

The next step in Gen Z consumer marketing strategy is transparency, accountability, and responsibility for mistakes.

Especially in the past year there was an epidemic crisis. Racism Political divisions, etc. Therefore, various responsibilities Of the brand is an important factor before making a purchase

Not only this consumer group But also to modern consumers who value brand image Which can be examined immediately Both from comments on social media Internet Reviews and Digital Footprint

‘Price is secondary. Brand image is the main thing. Brand image is not just what it communicates. But also the corporate culture Brand value from both external and internal

A clear brand identity

To engage with Gen Z consumers, brands need to have a distinct identity. The differences are what these people look for. You must not be afraid to make a change.

In an age where everyone can communicate with brands through social media tools. Making various content formats Not clinging to the old advertising formats

Fun and entertainment

Nowadays, social media and e-commerce platforms are enabling many new businesses, so content marketing has also grown. But how to make our brand stand out?

The key to branding content is that the consumer has a limited amount of time. Getting attention in the first few seconds In order not to slide through it is the most important And the best way to do this is content that is fun and entertaining.

Strong community

US survey It was found that Gen Z consumers were the most lonely age. As most of the interactions take place in the digital world Having an online community therefore responds to the needs of this consumer group.

Brands can build communities by connecting conversations. And communicate through influencers To deliver value to customers Resulting in greater brand loyalty