Pattaya’s most famous thoroughfare isn’t as busy as in 2019, but still personifies the resort’s fun image cultivated over many years.
Nine and a half million foreign visitors have arrived in Thailand so far this year, according to Thai government spokesman Traisuree Taisaranakul, with three million heading direct to Pattaya. The national economy has benefitted to the tune of US$11 billion with Pattaya contributing around one third of that. The Bank of Thailand says it is confident that there will be 28 million arrivals in the entire calendar year, which compares with 40 million in pre-pandemic 2019.
Thai authorities have developed a number of strategies to maximize the influx. Chinese arrivals nationally have been sluggish, because of a shortage of aircraft and delays in issuing new passports by Beijing authorities, but are expected to increase to multiple flights hourly by…
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