Pattaya targets 27 million tourists in 2024 with robust strategies

Thai government officials have set their sights on ambitious targets and goals to bounce back from the economic fallout caused by the Covid-19 pandemic restrictions in 2024. Pattaya, whose economy is heavily dependent on tourism, amounting to about 90%, was majorly impacted as it has not yet fully recovered to the 2019 levels, according to the Tourism Authority of Thailand (TAT).

However, the Thai government is undeterred and has set a goal of attracting 27 million tourists in 2024. This might seem overly ambitious but the TAT is confident that with a robust domestic tourism strategy and the hopeful return of Chinese tourists, this target can be achieved.

The coronavirus pandemic inadvertently boosted domestic tourism in Pattaya as the city shifted its focus from foreign to local tourists. Pattaya embarked on an aggressive strategy of…