Tourists relax on Pattaya beach. (Photo: Chaiyot Pupattanapong)
The local tourism authority in Pattaya is aiming to draw 27 million visitors to the coastal city in 2024.
Urai Mukpradapthong, director of the Tourism Authority of Thailand’s Pattaya office, said the target of 27 million was not ambitious as the number of tourist arrivals in 2023, though the final figure is not yet available, is expected to have reached its target of 23 million.
Pattaya attracted a large number of domestic and international tourists in the last quarter of 2023….
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