Thailand’s event marketing business is expected to lose 5.6 billion baht worth of revenue in 2020 thanks to the Covid-19 pandemic.
Sermkhun Kunawong, chief executive of CMO Plc, a creative event management company, said the event marketing industry has felt the impact of the pandemic since late last year when the Covid-19 outbreak was first reported in China.
The situation reached a nadir in the second quarter this year, possibly leading the industry to contract by 40% by year-end, he said.
Event marketing services total about 14 billion baht per year.
Mr Sermkhun said spending on marketing events in the fourth quarter this year, which is normally the peak season for the event business, is not as good as…
