Ms Gao expects Thai tourism to keep growing steadily.
Global online travel agents (OTAs) remain bullish about Thai tourism growth this year, driven by a strong wave of arrivals.
Wilfred Fan, chief commercial officer at Klook, an online travel platform, said the company reported a 1,200% increase year-on year in bookings for activities in Thailand in the first five months of 2023.
Klook’s top five markets are Hong Kong, Taiwan, Singapore, South Korea and Malaysia.
Klook found more travellers are seeking purposeful travel, especially members of Generation Z (Gen Z) and millennials, leading it to launch a new product called Stay+ that bundles accommodation with tourism activities.
Klook also offers bundle passes providing access to…
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