Royal Enfield is set on increasing its business by ramping up production in Thailand, introducing new models for local consumers, and focusing on EVs in line with global trends and government policy, writes Lamonphet Apisitniran
Mr Sumbly sees business opportunities for mid-sized motorcycle sales in Asean.
The motorcycle industry in Thailand underperformed in fiscal 2020, yet the mid-sized market gained momentum, which has encouraged Indian manufacturer Royal Enfield to shift gears.
The 120-year-old company is planning to further expand in Thailand amid changes in the automotive industry, which saw sluggish sales during the pandemic last year. Some of the slowdown was attributed to digital technology and the rise of…
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