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Friday, May 3, 2024

Obstetricians are debunking women’s health misinformation with a dose of humour on TikTok

Women’s health care providers have cut through in the fight against online misinformation—leaning on compassion, humour and digital savvy to reach users

Misinformation and “fake news” are by no means new, but the speed at which it can spread through social media makes responding to it particularly challenging. When it involves healthcare, those stakes become even higher. 

But a community of obstetrician gynaecologists have broken through in the fight against misinformation, helping educate followers using an approach that balances compassion with expertise. 

Social media’s rapid dissemination can be a double-edged sword: it benefits us learning about global events quickly, but raises problems when incorrect information finds millions of people very quickly. 

For example, there are over  500 hours of video footage uploaded to YouTube every minute. By the time a video…

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