NTT Data (Thailand) Co., Ltd. under the NTT Data Corporation Group Co., Ltd. pointed out that many organizations are trapped in Loyalty Program development, introducing Blockchain technology to reduce complex processes. and operating costs Enhanced Security Sustainably bind consumers to the brand
Hironari Tomioka, President and CEO of NTT Data (Thailand) Co., Ltd. revealed that the Loyalty Program will help maintain relationships between brands. and customers sustainably It has become one of the brand’s key strategies. as a tool to build good relationships with customers that lead to building Brand Loyalty and further marketing
According to the Global Loyalty Programs Market Intelligence Report 2022 in the first quarter of this year, the Loyalty Program market is expected to grow by 12.6% and reach $142,636.8 million by the end of 2022. 12.2% per annum from 2022 to 2026, reaching $225,907.9 billion in 2026.
NTT DATA has developed a Blockchain Ecosystem extensively to integrate business, technology and security with a loyalty program that can integrate back-end systems from multiple partners. in many industries By connecting to the blockchain via API, users can access the Loyalty Program system through the registered platform. and can accumulate And use points from multiple partners through a single platform.
“From the experience of providing Loyalty Program services to organizations around the world. Found that various brands will see the importance of bringing a loyalty program to serve customers. But many organizations still have limitations in developing systems to use effectively. Due to the complexity of the registration process for joining the Loyalty Program, users may cancel their membership. Especially in business groups that have partners. and various partners making it impossible to recognize the source of the information and data transactions”
NTT Data sees a way to solve this problem leads to the development of a Blockchain Ecosystem to facilitate centralization. And can connect with consumers through a single platform. It can also help reduce system management costs with smart contracts that enhance security. Able to track data transmission under the same Blockchain Ecosystem, able to verify data access time in every transaction, preventing duplicate data, fraud and potential violations.
At the same time, developing a loyalty program with Blockchain technology also helps build good relationships with customers, leading to sustainable brand loyalty. Through a platform that is Key Touchpoint to connect with consumers. help partner and partners under the same Blockchain Ecosystem can analyze and understand customer needs Able to further develop products and service to the point and optimize the overall experience.
