State enterprise National Telecom (NT) has adjusted strategies for its fixed broadband internet business, improving after-sales service in response to fiercer competition.
NT is the merged entity of TOT and CAT Telecom. Its fixed broadband internet service business suffered a loss of 2 billion baht last year. Most of its employees work in the broadband internet business.
President Col Sanphachai Huvanandana said the critical obstacle for the NT broadband business is that it fails to retain many customers after the expiry of their one-year subscription period under promotional packages.
The break-even point of the fixed broadband internet service is around 18 months on average.
“Many of our customers left to go to other networks after the end of the one-year subscription period,” Col Sanphachai said.
He added that not only NT, but also some bigger…
