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Saturday, May 4, 2024

Noah Solutions’ founder on being inclusive in the men’s self-care market

Formerly a niche market, grooming for men has now become a booming industry. From skin serums to hair loss products, Noah Solutions, a Philippine men’s personal care brand is normalising self-care

Self-care is more than just a buzzword, it is an essential component of holistic well-being. The term, however, has been mostly associated with women and the products targeted towards them. We cannot deny the existence of make-up items and skin care products that label themselves as “self-care” with promises of better skin, healthier bodies and enviable results.

Yet, there seems to be a whole other demographic forgotten from this narrative. Thus, with the belief that gender isn’t a barrier to the universal desire of looking and feeling one’s best, Gen.T honouree Ralph Layco founded Noah Solutions. The Philippine brand consists primarily of men’s grooming products and…

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