Nielsen reveals the results of advertising media that Thai people trust the most • Thumbsup

Nielsen surveyed and disclosed through the Nielsen Trust in Advertising report found that the advertising media that Thai consumers have the most trust (Completely trust) are:

1. Brand website 32.80%
2. Advertising on TV 28.20%
3. sponsorship (Sponsorship) 24.60%
4. Word of Mouth or word of mouth 22.80%
5. Online Reviews 21.20%

While advertising via mobile text or SMS is the channel that Thai consumers trust the least, with 44% of Thais distrusting this type of advertising. which is the main cause come from the present There is a problem with SMS messages. Spam is severe. Fraudulent message to transfer money and solicitation to enter gambling sites

source: Nielsen