Entering the year 2023, all 3 operators open interesting statistics during the night of the year. and the trend of using social media to send greeting messages. Communicate and express feelings to family members. acquaintances and lovers
The thumbsup team has therefore compiled the social media usage behavior of all three camps for you.
Mr. Pratthana Leelapanang, Chief Executive Officer, General Customer Group, Advanced Info Service Public Company Limited or AIS Revealed that the year 2022 is the time when the overall situation returns to normal. From the outbreak of COVID-19, a new way of living for Thai people and around the world has emerged that uses Digital Technology as the main tool in all aspects. Both personal life, work and ready to move forward in the industry This affects the data usage of AIS customers. an increase of more than 20%
For the end of 2022, continuing with the New Year 2023 period from December 28, 2022 to January 1, 2023, it was found that customers began to travel in other provinces. Especially in the Northeast and the North, causing the overall data usage on 5G NSA to increase by more than 648% over the previous year, as for the use of OTT services, both through AIS, AIS Wifi, AIS mobile networks. Fiber is evident that TikTok grew 100%, Facebook about 30%, LINE and YouTube grew about 10%.
Facebook is still the most used OTT App, followed by YouTube, LINE and TikTok, respectively, with usage increasing significantly from 6:00 p.m. on December 31, 2022 – time. 24.00 hours of January 1, 2023
In addition, it was found that the AIS PLAY application is also a channel that customers use to watch content during travel. because there is a usage rate that is clearly higher than normal Including behavior that shows that People can adapt to living in the midst of COVID, namely the rate of service use. International Roaming of customers traveling abroad this year with more than 150,000, more than double the same period last year.
by the preparation of the AIS and AIS Fiber networks that have been prepared to support in advance Can meet the needs of customers very well.
dtac reveals that “Nakhon Ratchasima” is the most popular province visited during the New Year’s Eve and welcome the Year of the Rabbit 2023
dtac Revealing the most popular information at the end of the year and welcoming the new year 2023 from the total number of dtac users, revealing the 10 most popular provinces with the most visited and returned home, and 10 provinces are the champions in data usage, rising according to the highest usage percentage, ready to open 10 The app wins the hearts of people who use it the most during the festive season. The data usage is most dense between 8:00 PM and 9:00 PM.
Mr. Prathet Tankuranan, Deputy Chief Technology Officer, Total Access Communication Public Company Limited or dtac Revealed that “Customer usage data is an important starting point to improve the network and enhance the user experience. Thai people like to travel to relax in tourist attractions in various provinces. During the long holiday at the end of the year And send a Happy New Year message every year dtac has expanded the signal to support use in all areas throughout Thailand to increase the quality of use. and network coverage as well as organizing a team to take care of customer signals 24 hours a day, no holidays throughout the New Year festival.”
dtac reports statistics from the most popular mobile internet usage during the New Year festival as follows:
The top 10 most popular provinces that people travel to and return to their homeland during the New Year are
- Nakhon Ratchasima Province
- Ubon Ratchathani Province
- Buriram Province
- Sisaket Province
- Phetchabun Province
- Khon Kaen
- Surin Province
- Nakhon Sawan Province
- Roi Et Province
- Chaiyaphum Province
(From Mobility data statistics, mobile usage during 26-30 December 2022)
The top 10 trending provinces with the highest data usage by usage percentage are:
- Nan Province
- Uthai Thani Province
- Phetchabun Province
- Surin Province
- Chaiyaphum Province
- Kanchanaburi
- Roi Et Province
- Kalasin Province
- Nong Bua Lamphu Province
- Buriram Province
(Based on data usage as of December 31, 2022)
The most popular applications used during New Year’s Eve are
- TikTok
- YouTube
- LINE
- Shopee
- Lazada
- Google Maps
Peak hour period is 20:00-21:00 on December 31, 2022.
dtac continues to develop its network across Thailand to deliver the best experience to customers. and developing high-speed internet signals for use to support various festivals all along. The company continues to focus on accelerating the expansion of the 5G 700 MHz network continuously throughout Thailand in order to enhance the user experience of customers. 700 MHz base stations, with a total of about 18,800 base stations installed (Quarter 3/2022 data)
True 5G reveals new year greeting data usage data of each region, Bangkok uses the highest
Mr. Jirachai Kunakorn, Chief Network Operations Officer, True Corporation Plc., said, “Because we intend for Thai people to send a message of happiness to welcome the new year 2023, be happier with the best signal of True. 5G, therefore, we have organized a team of engineers to distribute, take care, enhance the mobile signal, ready to serve all areas throughout Thailand. Including the introduction of mobile fast moving (COW) cars to park to enhance the signal at the main countdown event locations across the country.
Including organizing a war room to set up a team to look after the signal quality of every service 24 hours a day since December 24, 2022 and until today, January 4, 2023, which from close monitoring make us find This year’s New Year’s celebrations are clearly different from previous years. There are more trips to various countdown points to celebrate the New Year. Unlike last year when data was used via home WiFi.
Which the data usage across the country on the night of the countdown from 6:00 PM on December 31, 2022 to 6:00 AM on January 1, 2023 increased to 1.81%, not different from normal times. Because nowadays, daily data usage is already very high. For the provinces with the highest data usage in Thailand, the top 5 are Bangkok, Chon Buri, Nakhon Ratchasima, Samut Prakan and Chiang Mai respectively.
As a result of the population and countdown events in that province, such as the Amazing Thailand Countdown 2023 ICONSIAM Magical Enchanted Celebration at ICONSIAM, the Central World Bangkok Countdown 2023, and the Pattaya Countdown 2023, even though the fireworks are cancelled. New Year’s Countdown 2023
But also a full concert From world-class artists at Bali Hai Cape, while the provinces with the least amount of data usage are Sing Buri Province, for the provinces with the highest data usage in each region are as follows: Northern region: Chiang Mai Province Northeastern region: Nakhon Ratchasima Province, the western region is Ratchaburi, the central region (excluding Bangkok) is Samut Prakan, the eastern region is Chonburi and the southern region is Songkhla.
which is a large province with countdown activities such as Chiang Mai Countdown 2023 under the concept of “Chiang Mai Love is all around” at the Tha Phae Gate area, KORAT COUNTDOWN 2023 at Central Korat, etc.
for regions with the highest data usage namely the central region and the lowest, namely the western region
