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Monday, April 29, 2024

New hospitality firm to drive sustainable growth for Thai hotels, restaurants

As the tourism and hospitality industry in Thailand looks to welcome back international guests under a phased reopening plan, a Bangkok-based boutique hospitality consulting start-up wants to give local hotels and restaurants a leg up on the competition.

Launched in March 2021, WaiThai Hospitality is led by veteran hotelier Thomas Pfordte, who has 25 years of senior leadership experience in hotel and restaurant operations in Asia, the Middle East and Europe.

Pfordte: Hotel and restaurant owners should challenge the status quo when looking to trim expenses 

Speaking to TTG Asia, Pfordte said the idea to launch the company was born prior to the pandemic, and has been further developed during the long lockdown phase. The team also comprises marketing manager Jantana Tanprasit and senior advisor Bob James – both internationally experienced hospitality…

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