New campaign encourages Thai behavioral change for a waste-free future
Nestlé, the world’s leading food and beverage company, is focussing on its sustainability strategy to help create a waste-free future by encouraging behavioral changes among Thais, starting with small and easy steps. The objective: to protect this world and generations to come.
The “Every Little Act Matters” campaign is expected to drive ideas and inspire people to adapt their behavior. Nestlé believes everybody plays a role in protecting and enhancing the environment to help ensure a sustainable world for future generations.
The company has allocated a 20 million-baht budget to drive the campaign to reach 15 million Thais around the country.
“Tackling plastic waste is a major environmental challenge that the world is facing today,” Mr….
