Nestle choses Thailand to debut new soy drink

Nestle, the Switzerland-based food giant, has chosen Thailand as the world’s first country to launch its soy drink product to tap into Thailand’s ready-to-drink milk market and growing plant-based consumption.

Chaiyong Sakulborrirug, business executive officer – Dairy & Adult Nutrition at Nestle (Thai), said after studying the market opportunity for two years, the company yesterday officially launched ”Milo Soy” drink on the Thai market as the world’s first country among Nestle’s network, citing Thailand as a strategic market for Milo worldwide with top sales.

“The ready-to-drink milk market in Thailand is very large. Although the overall market has been affected by the economic slowdown in the past year, there is still potential for the market to grow again in the future,” Mr Chaiyong said.

According to market research firm Nielsen, despite the country’s…