Breakfast cereal market in 2020 will grow by 4%, worth 2,700 billion and Thai people need to hurry. ready to love health more It’s an opportunity for Pattaya Food Group. In the launch of the new brand “XTEN” (XTEN), multi-grain oatmeal products, which belong to the Nautilus group, take off the Extend Happiness concept “Prolonging happiness for health” by selecting super food. It is a form of ready-to-eat food within 2 minutes, answering the needs of the new generation. Life in a hurry, ready to take care of health in every age and every moment with 4 options, 4 recipes, 4 flavors. Determined to be a health care assistant alongside Thai people.
Ms. Sudatip Kiatsrichart Executive Director of Pattaya Food Group Co., Ltd. revealed that Pattaya Food Group (PFG-Pataya Food Group) has been a producer and distributor of seafood for more than 40 years under the brands Nautilus, Mongkut Talay and Sea Crown. Nautilus has a strong point in creating innovative healthy food to stay by your side (Health Partner) throughout the past. Until the latest innovation that meets the needs of the New Normal era
Developing new products using super food (Super Food) which has good value from nature. that provides good nutrition to the diners It also answers the question of people in the new generation who have less time to take care of themselves. Nowadays, many consumers are paying attention to the benefits of Super Food, which is a healthy food choice. Contains antioxidants and nutrients that contribute to the prevention of many diseases. Combined with a group of seafood that has been producing expertise for a long time. For better health in the form of ready to eat food (Ready to Eat) by creating the trend “XTEN Healthvenient – Xten Healthyvenient” for a life that is in a hurry and ready to take care of your health at every moment. for different ages from school-age children, working-age people or Elderly people who want healthy food that is convenient and ready to eat with “Extension” from Nautilus
The company expects that the proportion of sales of XTEN in the country will be divided into 60% offline storefront and 40% online sales channel, with Thai RTE Cereal valued at around 3 billion baht, growing 3-4% on average. Overview of the breakfast cereal market in 2020, growing by 4%, worth 2,700 million baht.
“Extensive” is a new brand of Nautilus that aims to be a healthy, ready-to-eat food. by the first group of products to market It is a multigrain oatmeal product that is taken from the concept of Extend Happiness “Prolonging happiness for health” developed using the concept of 2 main parts. The first part is “super food” which is a trend. Healthy food spread all over the world. that are rich in many important vitamins and minerals that are beneficial to the body
The second part is to use the idea of ”High-Low” as the core of research and development to deliver nutrients that are beneficial to the body and eliminate the harmful ones. Rich in high nutrients from the combination of oats, multigrain and superfoods. It has a low cholesterol and sodium content. To provide an alternative to sustainable health care in every recipe, it is presented as a ready-to-eat meal that is delicious, easy to cook in 2 minutes, with 50% less sodium, less sugar, no MSG and no additives. broken Helps to prolong health and prolong happiness for consumers In line with the modern lifestyle and the fast-paced lifestyle of everyday life, the “XTEN Healthvenient – Healthy Meet Convenience” has 4 formulas and 4 flavors to choose from:
- NAUTILUS XTEN: WILD RED SALMON Oatmeal mixed with multigrain, red salmon, reduced sodium formula 50%, high in vitamins B6 and B12, contributes to the normal functioning of the nervous system and brain, contains Omega 3, 6, 9. low cholesterol and no saturated fat Delicious with real salmon meat from nature.
- NAUTILUS XTEN: TRIPLE MUSHROOM Multi-Grain Oatmeal Mixed Mushrooms and Spinach 50% sodium reduction formula, high in fiber and vitamin C. Stimulates excretion and neutralizes free radicals. Low fat and no saturated fat Ready to be delicious with 3 types of large pieces of mixed mushrooms
- NAUTILUS XTEN: DARK CHOC & ALMONDS Oatmeal Dark Choc with Almonds Less than 50% sugar formula, high in iron and folate. Contributes to the formation of red blood cells and hemoglobin. and helps in the normal functioning of the immune system and no cholesterol
- NAUTILUS XTEN: MIXED BERRIES Less than 50% sugar formula provides high vitamin A and C, helping to maintain normal vision. and contributes to the anti-oxidant process Low fat and no saturated fat
Miss Sudatip comment Healthy ready-to-eat food market It is one segment that continues to grow. Due to the new generation of people who pay attention to take care of themselves and their families. By focusing on nutritious and healthy food. to have strength to live happily At the same time, the reasonable price factor is one thing that the product must think about for the consumer. One of the things that ready-to-eat food needs to do is use an understanding of the changing situation today. Let’s adjust the plan to increase the flexibility of work. but still focusing on offering quality and innovative products To further promote the quality of life for consumers
Nautilus has a strong determination to be a health care assistant alongside Thai people. Create healthy food innovations to be by the consumer’s side throughout the coming period We are committed to developing new products to help “Prolonging happiness for health” along with responding to the lifestyle of consumers of all genders and ages. On the day when everyone wants to be healthy to combat various diseases around them.”
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