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Friday, May 10, 2024

Muji Base Kamogawa: A sustainable retreat in a 100-year-old Japanese house

Muji Hotels’ latest offering extends its sustainable ethos in the eco-friendly Muji Base Kamogawa

Muji, short for Mujirushi Ryohin, which translates to “no-brand quality goods,” was founded in the early 1980s to provide simple, functional, and well-designed products at affordable prices. Muji’s ethos revolves around three core principles: simplicity, utility, and sustainability.

Following the success of its retail outlets, Muji decided to expand its philosophy into the hospitality sector, with the first Muji Hotel opening in Shenzhen, China, in 2018, followed by locations in Beijing, Tokyo, and Kyoto.

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