The Technology Vision report also identifies four key trends that companies will need to address:
• WebMe – putting the “me” in metaverse: The metaverse and Web3 are poised to reshape the internet. Some 95 per cent of executives believe that future digital platforms need to offer unified experiences, enabling interoperability of customers’ data across different platforms and spaces.
• Programmable world – our planet, personalised: As emerging technologies such as 5G, ambient computing, augmented reality and smart materials advance, digital environments will be increasingly woven into the fabric of the physical world. Tellingly, 92 per cent of executives agree that leading organisations will push the boundaries of the virtual world to make it more real, increasing the need for persistence and seamless navigation between the digital and physical worlds.
• The unreal…
