Milling company Nippon rebrands as NIPPN | 2021-01-21

TOKYO — As it begins its 125th year in business, Nippon Flour Mills Co. Ltd., which began operations in 1896 as Japan’s first modern-equipped flour milling company, is rebranding itself.

To more accurately reflect its diversification into the production of food ingredients and health care products, the Tokyo-based company on Jan. 1 officially changed its name to NIPPN.

“The change of our company name takes place for the first time since our founding, and we consider it as a refreshed startup that will make us fully reborn,” said Akiko Kimura, managing director and general manager, business development and support, for NIPPN’s international business division. “We are aiming to accelerate the diversification of our business — which started in flour milling and has expanded to food, ready-made meals, and health care — and the expansion of our business in growth areas by…