Lollipop-sucking police detective Kojak and feline robot Doraemon debuted on the small screen in 1973. In the same year, Mido introduced a model inspired by TV sets. The case was shaped as an almost square rectangle with rounded corners.
In 2023, Mido invites “watching” the time on its Multifort TV Big Date. Over the five decades, the model was previously redesigned in 1980 and 2000 before making its comeback in this new collection of stainless steel watches.
A flat, square satin-brushed bezel surrounds the light-reflecting dial with a pronounced horizontal brushed finish. At 12 o’clock and over the big date aperture, a dot on the bezel recalls round hour-markers, historically featured in Multifort models.
At each quarter, trapezoidal hour-markers add another distinctive feature to the gradient dial in black, navy blue or green with white Super-LumiNova coated hands…
