The Michelin Guide Thailand has helped to generate more than 842 million baht for the tourism economy during its first five-year contract with the Tourism Authority of Thailand (TAT) starting in 2017, according to the agency.
The TAT and Michelin Guides extended the contract until 2026 with an aim to increase tourism expenditure on food by 10-20%, as Surat Thani and Koh Samui are the latest locations added to the guidebook this year.
Chattan Kunjara Na Ayudhya, TAT deputy governor for marketing…
