Media Intelligence Company Limited or MI has changed the chairman of the group this time. And the Board of Directors has approved the appointment of Khun Pawat Ruangdejworachai as the new chairman of the MI group by presenting Mr. Wasin Teyathiti, the current chairman. It will be effective from January 1, 2021, with a management role. All work of the MI group of 3 companies, Khun Phawat is currently Vice Chairman of Media Insight (Thailand) and Business Director, Media Strategy Planning Division of MI.
Phawat Ruangdejworachai CEO New people of the group MI
MI Group, or Media Intelligence Group, Thailand’s leading media agency, Hakuhodo and Far East Fame Line DDB, announced the first change in the senior management structure of the MI group in 20 years after Wasin Tayatiti, 73, the chairman of the board. And co-founder Stepped down after more than 20 years of managing MI, but retained his honorary advisor role.
Currently, the MI group consists of four media agency companies:
- Media Intelligence (Thailand) or MI
- Media Insight (Thailand) or IS
- Media Intelligence Myanmar (CLMV) or MIM
- I-DAC Bangkok, which the MI Group holds a 60% stake.
To change the chairman of the group this time The Board of Directors has approved the appointment of Pawat Ruangdejworachai as the new President of the MI Group by presenting the current President Wasin Teyathiti. It is effective from January 1, 2021, and will be responsible for the management of all three companies of the MI Group, who are currently Vice Chairman of Media Insight (Thailand) and Business Director of Media Strategy Planning Division of MI
Phawat said the inauguration of Mr. Wasin To build on and drive the MI group To continue to grow and be stable It is the most challenging problem in working life. We all know that From the current economic conditions The Changing Media Landscape has dramatically changed the media consumption behavior of Thai people. It is more complex and diverse.
Especially during the past 1-2 years, the MI group has placed great emphasis on human skills development. By providing training and knowledge to keep up with the situation. Especially Personnel in the Hybrid Communication Strategist (formerly known as Media Planner) to meet the needs of working with customers TOTAL BUSINESS SOLUTION
MI Media Strategist Will plan for Integrated Offline & Online Marketing Communication, covering the introduction and production of content tailored to each target audience. Each platform (Branded Content), Brand Activation (Event / Road Show / Press Conference / Troop) and PR & Publicity, etc.
Phawat added that “Currently, the work of the MI will start from understanding. LIFELINE (Demo, Attitude & Psycho, Lifestyle & Behavior) of the target audience from various databases. For the highest communication efficiency Focus on working in Partnership for Growth with clients closely. Transcend work from planning and buying media. To get involved in helping to generate sales In today’s intense competitive environment
That is, must communicate in the right group Which the content must resonate with In the right channel And the moment when the target audience opens up (Right–Like–Right place–Right time)
Mr. Wasin Teyathiti, the current Chairman of the Board, who is about to step down from his position, said, “I am very proud of the achievements of MI until today. Which over a period of more than 50 years in the advertising and media business There are many changes Starting from black and white TV, evolved into a color TV. To digital TV auctions And now step into online TV
Many things have changed Media Landscape from TV, magazines, billboards to the online digital age. Must have experience And able to respond to the rapid changes of consumers And the changing situation of the current world Technology has become a part of our daily life.
So in this reasonable time I am very honored to pass the baton to the young generation of this organization. That I am confident in my ability to lead MI to continue steadily And it’s the right time as well That I will move on To start a new role in life, “said Mr. Wasin concluded.”
For Khun Phawat Ruangdejworachai, the new CEO of MI group, has been in the media industry for more than 20 years and is a special lecturer. For marketing students Faculty of Commerce and Accountancy Chulalongkorn University since 2013 and many other universities Including various private organizations
He has also contributed to the strategic planning of advertising media. Using creativity Developing different content formats and responding to each sub-target group And swept the award for the MI group from the MAAT Media Awards of the Media Agency Association And Media Business of Thailand (MAAT) for several awards in the past 3-4 years.
