SAN FRANCISCO – Threads, Meta’s challenger to depose Twitter as the go-to platform for celebrities, companies and governments, is now available on the web as it seeks to revive its underwhelming launch.
A web version of Threads is seen as key to attracting professionals and media types who are the most active users of social media and post mainly from their computers during working hours.
“Threads.net is now live for everyone. Let us know what you think,” posted Instagram head Adam Mosseri on Thursday, who also leads Threads.
Until now, Threads was accessible only as a mobile app on iPhones and Android phones.
“The Threads team is working hard to bring this experience to parity with mobile, and will be adding more functionality to the web experience in the coming weeks,” a spokesman said.
The rival to Twitter (now called X) was rushed out in early July by Meta, which…
