In an economic climate that continues to pose challenges, Meta Thailand is leveraging artificial intelligence (AI) to enhance the return on investment for businesses and advertisers. The company is also concentrating on the development of Reels, their short video clip service that serves as a competitor to TikTok.
Prae Dumrongmongcolgul, the country director for Meta in Thailand, said…
“We plan to leverage our strong global user base of 3.88 billion monthly active users and 65 million Facebook users in Thailand.”
Meta, she added, can provide a platform for a wide array of businesses to connect with relevant audiences and generate numerous opportunities.
AI technology, as utilised on Meta platforms, allows for a more personalised content experience that aligns with user preferences, including Reels videos. The use of this personalisation…
