NEW YORK: Meta’s Mark Zuckerberg delivered a blow to Elon Musk on Wednesday night, as the tech billionaires’ rivalry went live with the launch of Instagram’s much-anticipated Threads platform, a clone of Twitter.
“Let’s do this. Welcome to Threads,” Zuckerberg posted on the app, along with a fire emoji.
Analysts said investors were salivating over the possibility that Threads’ ties to Instagram might give it a built-in user base and advertising apparatus. That could siphon ad dollars from Twitter, whose new CEO is trying to revive the microblogging company’s struggling business.
While Threads launched as a standalone app, users could log…
