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Meta banking on AI to optimise returnsMeta banking on AI to optimise returns

Ms Prae gestures during a recent press conference. Mr Prae says Meta is using AI to improve the performance of ads for businesses.

Meta Thailand is capitalising on artificial intelligence (AI) to optimise return on investment for advertisers and businesses amid tough economic conditions, while also focusing on Reels, its short video clip service which competes with TikTok.

“We plan to leverage our strong global user base of 3.88 billion monthly active users and 65 million Facebook users in Thailand,” said Prae Dumrongmongcolgul, country director for Meta in Thailand.

A variety of businesses can connect with relevant…

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