Merkle Launches Global Messaging Solution

COLUMBIA, Md., March 21, 2024 /PRNewswire/ — Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the launch of Intelligent Messaging, its end-to-end messaging solution, to create unified brand experiences across touchpoints and channels by blending AI assistance and human interaction. With Intelligent Messaging, Merkle can create turnkey chat experiences, including across social and messaging platforms, delivering always-on conversational interactions throughout the entire customer journey.

“Brands are seeking ways to make experiences more personal, make shopping more seamless, and shorten the path to purchase,” said James Riess, SVP, General Manager, loyalty and messaging experience at Merkle. “Our new global solution, Intelligent Messaging, can be seamlessly integrated into existing plans, enabling brands to…